tldr; for slots and pricing, reach out via this form.
Tech Talks Weekly is a weekly newsletter for software engineers and engineering leaders.
Get your ad in front of +15,700 readers:
Email: +7,100 with a 35% unique open rate and 4K views per issue.
Substack: +6,600 followers
Social (LinkedIn + Bluesky + Mastodon + X): +2,100 followers
According to our ongoing audience survey:
Engineering leaders: ~20% hold positions such as CTO, VP of Engineering, Director of Engineering, Senior Engineering Manager or Engineering Manager
Software engineers: ~70% hold titles such as Senior Software Engineer, Tech Lead, Staff Engineer or Software Engineer.
Related roles: ~10% such as QA, Product, etc.
They work at various companies ranging from early-stage startups to big tech companies like Google, Netflix, Meta, Apple, Amazon, and Microsoft.
Overall, our audience skews toward senior-level and above engineers.
Our subscribers are loyal, highly engaged, and interested in becoming better at what they do. Every issue contains quality, hand-picked material and commentary.
Sponsorship is available for companies and event organizers looking to reach the Tech Talks Weekly audience.
Audience overlap
Here’s the overlap between our audience and other Substacks:
Format and pricing
There are two sponsorship formats available, each designed to give your brand visibility in front of our readers: Main Sponsorship and Classifieds.
1. Main Sponsorship
A highlighted section at the top of the issue: sent as email, and lives online forever on the website.
A shoutout post on social media thanking the sponsor, including your link.
One main sponsorship per issue.
Includes:
Title with a link
Image
Short description of your product
CTA button
An example of a Main Sponsorship:
2. Classifieds
Short text ads (≤200 characters + link).
Appear in the 🏆 Featured talks of the week section.
An example of a Classified:
Booking and availability
You can book a one-off ad or go for a longer multi-month partnership. The long-term ones usually perform better as we’ll likely hit a few viral issues together and amplify your reach.
Sponsorship option is new and is planned to be launched soon, with slots opening in Q4 2025.
Why people subscribe
“talk summaries are brilliant.”
“Your newsletter saves me so much time!”
“most watched 2024 talks was an excellent compilation. keep it up!”
“Keep up the good work! thanks for putting this newsletter together!”
“The featured talks of the week section together with summaires alone are worth subscribing for.”
“As an EM, I use Tech Talks Weekly to find videos worth sharing with my team. The summaries help me decide quickly what’s worth watching.”
“Using YouTube to discover great talks is pointless and TTW saves me hours every week. Now, I get a neat summary of the best engineering talks right in my inbox.”
“basically a smarter version of youtube subscriptions for devs”
