Sponsorship

Tech Talks Weekly is a weekly newsletter for software engineers and engineering leaders.

Get your ad in front of +15,700 readers:

Email: +7,100 with a 35% open rate
Substack: +6,600 followers
Social (LinkedIn + Bluesky + Mastodon + X): +2,100 followers

According to our ongoing audience survey:

Engineering leaders: ~20% hold positions such as CTO, VP of Engineering, Director of Engineering, Senior Engineering Manager or Engineering Manager
Software engineers: ~70% hold titles such as Senior Software Engineer, Tech Lead, Staff Engineer or Software Engineer.
Related roles: ~10% such as QA, Product, etc.
Overall, our audience skews toward senior-level and above engineers.

Our subscribers are loyal, highly engaged, and interested in becoming better at what they do. Every issue contains quality, hand-curated material and commentary.

Sponsorship is available for companies looking to reach the Tech Talks Weekly audience.

Audience overlap

Here’s the overlap between our audience and other Substacks:

Format and pricing

The format of the newsletter is text only. Text works best and generates the highest engagement.

Main Sponsorship

A highlighted section at the top of the issue: sent as email, and lives online forever on the website.
A shoutout post on social media thanking the sponsor, including your link.
One main sponsor per issue.
Price: $450

Classifieds

Short text ads (≤200 characters + link).
Appear in the 🏆 Featured talks of the week section.
Price: $150

Accepted payment methods: direct bank transfer, PayPal, card, Apple Pay.

Booking and availability

Reserve your space in the sponsorship calendar by reaching out to sponsor@techtalksweekly.io

Sponsorship option is new and is planned to be launched soon, with slots opening in Q4 2025.